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Where we earned client exposure in June 2017

Getting featured on high-authority sites comes with a whole host of benefits. As well as getting your brand in front of plenty of…
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SEO news bulletin June 2017

SEO news & Google updates: June 2017

Now that June 2017 has come to a close, it's time to look back on the month's SEO developments and Google updates to…
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Google garden furniture SERP - Refine by material

Google tests visual search filters: Refine by brand, material, type

Google appears to be testing a new SERP feature that allows users to refine their search using image-led suggestions. This morning, I spotted 'Refine…
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Where we earned client exposure in May 2017

Where we earned client exposure in May 2017

There are plenty of benefits to earning exposure on high-authority sites. Not only does it help to get your brand in front of…
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SEO news & Google updates: May 2017

May 2017 has been a busy month in the world of SEO and digital marketing. Google announced plans to mark even more websites…
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A quick intro to affiliate marketing for SMEs

If you are an SME, affiliate marketing is probably on your radar but you haven't had time to look into it. So, this…
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Charity Bake-Off Raises Dough for The Silver Line

Charity Bake-Off Raises Dough for The Silver Line

If you follow us on Twitter, you might have spotted the odd tasty treat in amongst the SEO updates. That's because we've been…
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Where we earned client exposure in April 2017

Where we earned client exposure in April 2017

What kinds of sites does your business get featured on? Earning exposure on high-authority sites not only boosts brand awareness and provides valuable…
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Glass Digital SEO news bulletin April 2017

SEO news & Google updates: April 2017

April 2017 was a big month in SEO. Google worked hard to push fake news down the SERP and released a feature that…
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Glass Digital client exposure March 2017

Where we earned client exposure in March 2017

We earned our clients exposure on some of the UK's leading publications in March 2017, including The Guardian, Forbes and MoneySuperMarket. Here's just a…
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SEO news bulletin: March 2017

March 2017 saw a whole host of developments in the world of SEO. Google released a new algorithm ranking update, rolled out rich…
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Best-of content in Google local search results

Google featuring ‘best-of’ content in local search results

Google is rolling out 'On these lists' to Google My Business pages in the UK, suggesting there's huge opportunity for quality content to…
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SEO News Bulletin: February 2017

SEO news bulletin: February 2017

February 2017 was a busy month in the world of SEO. Google changed the look of paid search results, announced that Google Assistant…
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Industry round-up 21-1-17

Industry round-up: Google rolls out penalties for intrusive pop-ups & privacy search engine DuckDuckGo passes 10 billion milestone

The latest edition of our industry round-up will make sure you're up to speed with the latest digital marketing news, which includes Google…
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Ranking #0: How to earn featured snippets on Google

Ranking #0: How to earn featured snippets on Google

In our 2017 SEO forecast, we highlighted the influence Google’s featured snippets are set to have on the world of search in the…
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Industry round-up 25-11-2016

Industry round-up: Google goes mobile-first & intent-driven search trumps polling data

The latest edition of our industry round-up will get you up to speed with the latest digital marketing news, which includes Facebook’s plans…
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5 common SEO copywriting mistakes and how to avoid them

5 common SEO copywriting mistakes and how to avoid them

Everyone wants to have their website at the top of Google’s results page, right? And search-optimised content is one of the best ways…
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5 tips for writing copy that converts

5 tips for writing copy that converts

Writing copy for your business’ website might seem like a simple task, but there’s a whole host of things you need to consider…
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Google Assistant logo

Google Assistant proves voice search matters for SEO

New hardware and software from Google show the company is seriously upping the stakes when it comes to voice search. And that could…
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Industry round-up 27/09/2016

Industry round-up: Penguin 4.0 goes live and our online shopping habits are revealed

In this edition of our industry round-up you’ll find all of the latest digital marketing news, including: the details of Google’s latest Penguin…
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Industry round-up 24-08-2016

Industry round-up: Facebook cracks down on ad blockers and clickbait while Moz changes its focus

The latest edition of our industry round-up will fill you in on all of the latest digital marketing news, which includes Facebook’s efforts…
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Industry round-up 11-08-2016

Industry round-up: Google’s Search Analytics report metrics defined & Accelerated Mobile Pages to be rolled out for organic search

The latest edition of our industry round-up will get you up to speed with all of the latest goings-on in the world of…
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Image vs text links: which hold more SEO value

Image vs text links: Which hold more SEO value?

We all know internal and external links can have a major impact on our search rankings, but does it matter whether they come…
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The 5 most expensive typos in history

The 5 most expensive typos in history

If you’re in the business of copywriting, you’re probably used to coming up with content ideas, researching a wide range of topics and…
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Industry Round-Up 29-07-2016

Industry round-up: Google’s expanded adverts are live & links are more important than ever

The latest edition of our industry round-up will get you bang up to date with all of the latest digital marketing news, which…
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Why Jamie Oliver gives away free recipes (and why your brand should care)

Why Jamie Oliver gives away free recipes (and why your brand should care)

Jamie Oliver makes a good chunk of his money from cookbooks and restaurants. So why on earth is he publishing free recipes online?…
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Industry round-up: Google tests card snippets & Amazon personalises video ads

Check out this week’s edition of our industry-round up for all the latest digital marketing news, including: Google’s latest SERP layout test, the…
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Emily Park: My first month as a Glass Digital copywriter

My first month as a Glass Digital copywriter

My first four weeks at Glass Digital have flown over. Although, at the same time, I feel like I’ve been part of the…
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Industry round-up: HTTPS on the rise & branded Facebook accounts lose clout

The latest edition of the Glass Digital industry-round up will get you bang up to date with the latest news from the world…
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10 Google tricks you’ll kick yourself for not knowing sooner

40,000 Google searches are performed every second worldwide, according to Internet Live Stats. But, despite the fact we turn to the search engine…
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5 BOOKS THAT WILL MAKE YOU A BETTER COPYWRITER

5 books that will make you a better copywriter

Mastering the art of producing great copy is an incredibly important skill that no writer should underestimate. Approaching the process with a dismissive shrug…
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Industry round-up 29/06/2016

Industry round-up: Amazon is the king of product search & AdWords’ Keyword Planner suffers a glitch

This edition of the industry-round up will bring you the latest in the world of digital marketing, including: Amazon outperforming Google as the…
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3 essential tips for creating clickable headlines

3 essential tips for creating clickable headlines

We’ve all been there — writing a great bit of content full of helpful advice and superb insights, only to flounder at the…
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WHAT DOES THE BEST CONTENT HAVE IN COMMON WITH THE SONGS THAT TOP THE CHARTS?

What does great content have in common with chart-topping songs?

With the wealth of top-quality content on the internet, competition can be fierce when it comes to standing out from the crowd with…
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Industry round-up 13-6-16

Industry round-up: Google changes the SERP layout & revamps AdWords while Apple enters the paid search game

Read this edition of the industry round-up for all of the latest digital marketing news, including: the details of Google’s latest SERP layout…
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Industry round up 12-05-2016

Industry round-up: Google’s link colour testing and Twitter’s ambitions to improve its search function

This edition of the industry-round up will bring you the latest in the world of digital marketing, including: Google’s experiments with black hyperlinks,…
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4 reasons blogging is essential for your small business

4 reasons blogging is essential for your small business

Many small business owners take the view that a company blog is just an extra function that is bolted on their website, often…
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Could Blab revolutionise the user experience?

Could Blab revolutionise the customer experience?

Social media has completely changed the way that businesses view customer service. With more and more people taking to Twitter and Facebook to…
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Govt joins Google incondemning paid online endorsements

Govt joins Google in condemning paid online endorsements

The government has published a new guide on the transparency of paid online endorsements, just one month after Google made a landmark announcement…
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Industry round-up 4-4-16

Industry round-up: Google confirms its top 3 ranking factors & AdWords gets a redesign

This industry round-up will fill you in on the moment a Google employee confirmed the search engine’s top three ranking factors, a SimilarWeb…
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Easter at Glass Digital

Easter at Glass Digital: A pub quiz, a buffet, and (too much!) chocolate

We’ve been very busy here at Glass Digital this Easter! Here’s the lowdown… Staff came in on Thursday 24th and found the Easter…
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How to create content in a niche industry

How to create content in a niche industry

At some point in every copywriter’s career they will be faced with creating content for a niche industry that they aren’t familiar with.…
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One man's search for a band called 'Jogging'

One man’s search for a band called ‘Jogging’

In the 21st century, the success of your brand is heavily reliant on its digital presence, and in particular its inclusion on the…
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Industry round-up 15-3-16

Industry round-up: Google’s stance on sponsored product reviews & Facebook’s ‘app for everything’

So much has happened in the world of digital marketing since our last industry round-up, not least the news of the upcoming changes…
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5 tips

5 tips to get over your content marketing writer’s block

As someone whose job it is to put out interesting content every day, one of the most frustrating things that can happen is…
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Google Feng Shui

Google feng shui: What the new SERP layout means for your business

With many businesses heavily reliant on the traffic they obtain from Google, it’s no wonder that every change that is made to the…
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Industry Round-Up 26-02-2016

Industry round-up: Penguin update, Facebook Reactions & external links

This industry round-up will detail Google’s new stance on the highly anticipated Penguin update, user opinion of Facebook Reactions, and a new study…
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Industry Round-up 19-02-16

Industry round-up: #RIPtwitter, competitive content, and Wikipedia ups its search game

In this industry round-up, we’ll give you the lowdown on Twitter’s algorithm change, show you what a new report reveals about the state…
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Perfecting the press release

Perfecting the press release: Getting your news out there in the right way

Getting good press coverage is vital if you want the world to know what your business has been up to, and an effective…
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What

What “Nigerian princes” taught me about marketing

Greetings to you my friend, Have you ever wondered why most scam emails are written so badly? The poor spelling, punctuation and grammar…
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Technical SEO: A beginner's guide

Technical SEO: A beginner’s guide

So you’ve heard all the buzz about content marketing, you love doing the outreach and link building and you’ve thrown yourself into paid…
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Could your business use Vine?

Could your business use Vine to generate sales?

With so much emphasis placed on the use of primary social networking in ecommerce, it can be easy to get too wrapped up…
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4-2-16 round-up image

Industry round-up: Facebook introduces Reactions and Europe cracks down on Google

This week has seen some huge developments in the world of digital marketing, including Google being chased for tax, Facebook reinventing the ‘like’,…
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Woman working at laptop

What to do next after optimising your website

It’s the inevitable issue that all SEO professionals face when improving a website’s search performance. Whether you’ve been working on a client’s website…
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Industry round-up: Character limits and ad-light experiences

Our first industry round-up of 2016 will give you the low-down on the latest developments in digital marketing, including changes on Twitter and…
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Glass Digital is on the lookout for a Client Relationship Manager

As Glass Digital’s impressive client portfolio continues to grow, we require talented individuals with the necessary skills to maintain and build client relationships.…
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Merry Christmas from Glass Digital

Christmas at Glass Digital: Fundraising, quizzing and gifting

There's been lots going on at Glass Digital HQ this Christmas! The festivities kicked off in early December when our SEO, PPC, outreach and…
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8 steps to producing linkable content

Image source, licence In content marketing, the challenge is always to produce well-written content that is engaging enough to be shared across the…
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Northern Digital Awards - Glass Digital

Glass Digital shortlisted for 3 Northern Digital Awards

The team here are Glass Digital are excited to announce that we've been shortlisted for three Northern Digital Awards! This is one of the…
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Industry round-up: Delayed Penguin and Black Friday fallout

We posted our last industry round-up on 20 November and a lot has happened since then, including the announcement that Google is not…
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Could Facebook Instant Articles kill your website?

(Image by Facebook) Facebook is renowned for bringing you things you don’t need but will end up using anyway, so the introduction of…
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The benefits of long-form content

A few years ago, it was thought that smartphones would be the death of long-form content. After all, who would want to scroll…
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Industry round-up: Data glitches and platform updates

It’s been quite a week for digital marketers. We’ve witnessed everything from data glitches and social platform updates to a pretty controversial digital…
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How to get your PPC campaign in shape for Black Friday and Cyber Monday

Black Friday has earned some notoriety. We’ve all seen the videos of overenthusiastic shoppers stampeding into stores and playing tug-of-war over the biggest…
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Digital marketing agencies: How to see past the smoke and mirrors

The term SEO has a mark against its name because some unscrupulous agencies and freelancers do whatever they can to achieve quick success…
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Catch up with our newest team members one month on

From left to right: Jonathan Smith, David Broderick, Rachel Jones, and Jessica Keir. At the start of October we welcomed four new members…
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North East Times and Glass Digital announce partnership

Thursday 22 October marked a special occasion for businesses in and around Newcastle, as the much-loved North East Times magazine officially relaunched after…
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Brand image: The best ways to interact on social media

Image source © (Licence) More and more brands are embracing social media to interact with consumers. This method of marketing provides a platform…
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Four steps to becoming a successful copywriter

Here at Glass Digital, our copywriting department is growing quicker than any other. Content is a fundamental component of digital marketing, which means…
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Welcome to our new website

Our website recently underwent a radical makeover, and we’re happy to finally reveal the end result. We hope you’ll agree that our new…
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Finding open licence images to complement your copy

Hundreds of buttons but no thread. Image by Sarah Klockars-Clauser (Licence) In a world as visual as ours, finding the right words for…
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How to be creative in digital marketing

The word creative is bandied about a lot in the digital marketing world. Industry giants like Moz and Distilled write numerous blog posts…
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Meet Glass Digital’s newest team members

From left to right: Jonathan Smith, David Broderick, Rachel Jones, and Jessica Keir. This month we welcome four new members of staff to…
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Journalists and PRs: How to build bridges and learn from those you burn

There is a gulf between PRs and journalists. If we’re cats then they’re definitely dogs, and it seems as though it’s been that…
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4 types of user-generated content every retail site should adopt

User-generated content (UGC) is content that’s published to a site by users rather than administrators. It can take the form of social media…
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The language of irresistible call-to-action buttons

Whether you want users to buy a product, download a file or submit an enquiry, it usually boils down to them clicking on…
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Are you taking the correct approach to your content marketing? – Part two

Welcome to the second part of our modern content marketing guide. We hope you’re sitting comfortably, because we’ve got a lot to say.…
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Are you taking the correct approach to your content marketing? – Part one

Image source © (Licence) When approached correctly, content marketing can catapult your brand to superstardom (well, almost). Often, businesses don’t know the best…
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Why a content calendar is a godsend for online marketers

Image source © (Licence) You might assume that if your website is technically sound and filled with fully optimised content, the search engine…
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Glass Digital’s got legs: Meet our great north runner

Image source: Padsbrother © (Licence) You might recall our blog post about Glass Digital’s very own Chris McConville training for this year ’s St…
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Brand voice: What you need to know

Your brain knows what it wants to express. Your personality decides how to express it. Snoop Dogg and Queen Elizabeth share many thoughts…
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Yep, Glass Digital has hired even more people

Introducing new arrivals has become a monthly tradition on the Glass Digital blog. Last month we welcomed some young talent to our copywriting…
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My first month at Glass Digital: Chris Thompson

I didn’t know what to expect when I started working at Glass Digital. I had never worked in content marketing before in an…
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Bigger is better with ad extensions

Image source © (Licence) When assessing an AdWords account for the first time, it is important to look at the vital statistics, cost-per-action…
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Glass Digital welcomes four new staff

The atmosphere in the Glass Digital office is electric as we welcome four new staff members onto the team. We are expanding our…
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Glass Digital is recruiting for a new PHP Developer

As Glass Digital continues to grow, we are looking to hire people with the skills we need in order to build as a…
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Glass Digital’s ultra marathon runner

Glass Digital’s Chris McConville has signed himself up for the St Oswald’s Ultra – a 100km (61miles) ultra marathon through Northumberland’s beautiful countryside.…
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Glass Digital is hiring: SEO Consultant and SEO Executive

Glass Digital is Hiring: we’re looking for an SEO consultant and an SEO executive to join our technical team Glass Digital is currently…
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Glass Digital is getting even bigger

Our growth as a company has been exceptional in the last nine months. Few companies less than 18 months old are able to…
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Glass Digital is recruiting

As Glass Digital continues to grow we are on the lookout for new talent to add to our experienced team. Having the right…
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New starters at Glass Digital

We recently posted about our brand new office, which is big enough to facilitate our recent growth and allow us to continue on…
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Glass Digital has moved

Glass Digital has grown rapidly over the last few months. This is wonderful for us, and for our clients, but it left us…
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New Year’s resolution: Be interesting, useful, and funny on the internet

As the New Year rolls in, it’s maybe not too late to make a New Year’s resolution to improve your website. The most…
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Mobile usability in 2015: Increased emphasis from Google

There are clearly going to be a number of topics (some old, some new) that will need to be factored into your search…
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Black Friday: A conspiracy theory and a rundown of the facts

Enough time has passed for us to take a sober look at the consumer chaos of last week’s Black Friday. The massive sale…
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Getting your PPC campaigns ready for Black Friday

Black Friday is fast approaching. It is often regarded as the beginning of the Christmas holiday season, but the tinsel in the supermarkets…
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